Data policy & price methodology

Confidence labels

How we calculate and publish prices

• We prefer ranges over single figures when exactness is not justified.
• We state whether a figure is local, regional, or a national guide fallback.
• We show last-updated signals where data is displayed on comparison surfaces.
• Guide pages use clearly labelled estimated national or city ranges — not clinic quotes.
• Comparison uses the best available clinic-level signals from verified lists, ingest, and moderated submissions.

Sparse local data

When local coverage is limited, we still show the best available context with labels such as Limited local data or Estimated national range. National or regional fallbacks are never presented as neighbourhood-level certainty.

Submissions & moderation

• All user submissions are stored as raw records separately from published comparison data.
• Moderation is required before a submission appears publicly.
• Published records show clinic, treatment type, amount, and label — not submitter identity.
• Practices can request corrections backed by a published price list or official source.

CMA investigation & regulation

Background on the UK veterinary market review, what practices must do next, and primary GOV.UK sources to verify details.